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更新时间:2025.12.14
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赵雷

| 博士 副教授 硕士生导师

单位:

职务:

研究方向:

办公地址: 屏峰博易B504

办公电话:

电子邮箱: rayzhao@zjut.edu.cn

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  • 个人简介

    赵雷,浙江工业大学管理学院副教授,目前主要从事消费者行为学(电商经济)、人工智能的社会应用、决策与博弈等方向的研究。

  • 教学与课程

    《管理学》、《零售管理》、《渠道管理》、《工程伦理》、《信息检索》、《人力资源管理》等

  • 育人成果

    变渣为宝——农废果渣的资源化利用,第5届中国“互联网+”大学生创新创业大赛全国总决赛  金奖指导老师

  • 科研项目

    1.国家社科基金(一般项目):自动驾驶汽车道德行为模式对公众接受的影响及引导策略研究(25BKX033)2026.01-2028.1220万,主持,在研。

    2.国家自然科学基金(青年项目):人对智能机器行为的道德判断研究(31900781),2020.01-2022.1220万,主持,结题。

    3.教育部人文社会科学规划青年项目:公众对智能机器行为的道德判断研究:基于道德评价者关联模式视角19YJC190033),2019.03-2021.12,8万,主持,结题。

    4.浙江省自然科学基金探索项目Y(一般):自动驾驶汽车道德决策与消费者消费意愿研究(LY22C090006,2022.01-2024.12, 10万,主持。

    5.浙江省自然科学基金青年项目:环保决策的心理机制与策略(LQ15C090002),2015.01-2017.125万,主持,结题

    6.浙江省哲学社会科学规划新兴(交叉)学科重点支持项目(重大):创意设计融合智能技术提升新经济新动能的实现路径研究(21XXJC01ZD)2021.01-2024.1215万,参加(子项目负责人)。

    7.浙江省哲学社会科学规划重点项目(重点):自动驾驶行为的道德规则体系构建研究 (20XXJC05Z)2019.06-2022.09, 8万,参加。

    8.国家自然科学基金(面上项目):损失的跨期选择心理机制研究(71571164),2016.01-2019.1248万,参加。

    9.国家自然科学基金(青年项目):风险决策的预测者-行动者差异:认知的视角(71801193),2019.01-2021.1218万,参加。

    10.国家社科基金青年项目:共享心理模型视角下“全媒体”时代群体性事件舆情演变研究(16CSH052),2016.6-2018.1220万,参加。

    11.浙江省高校重大人文社科项目攻关计划项目,2014QN051,“全媒体”时代群体性事件舆情演变的共享心理模型构建及对策研究,2016/02-2017/12,14万元,参加。

    12.浙江省自然科学基金探索项目Y(一般):从外部到内部:复杂环境下反生产行为的动态模式研究(LY20C090012),2020.01-2022.1210万,参加。


  • 科研成果

    [1]     Lei Zhao, Yuhang Wang, Yuqi Peng, Yujie Wang, Fengpei Hu (2025). Concern for others' perceptions of fairness reduces variety-seeking behavior when choosing for multiple others, Journal of Retailing and Consumer Services, https://doi.org/10.1016/j.jretconser.2025.104584. (SSCI)

    [2]     Zhao, L., Wang, Y., Yu, L., & Hu, F. (2025). Trust and Purchase Intention of Moral Autonomous Vehicles: The Influence of Collectivism-Individualism. International Journal of Human–Computer Interaction, 1–15. (SSCI)

    [3]     Gong, Y., Zhao, L., Guo, W. J., Yan, B. Q., & Hu, F. P. (2025). Giving pleasure or avoiding risk: how social closeness shapes givers' gift choice [Article; Early Access]. Asia Pacific Journal of Marketing and Logistics, 22. (SSCI)

    [4]     Zheng, Q., Zhao, L., Yao, Z. M., Wang, Y. J., & Hu, F. P. (2024). They do this, what about me? Exploring the diffusion mechanism of group CWB from the bystander perspective. Current Psychology, 43(34), 27826-27841. (SSCI)

    [5]     褚华东, 胡凤培, 王宇航, 彭宇琪, 赵雷*.(2024). 个体共情能力对不同道德行为取向自动驾驶汽车接受意愿的影响. 应用心理学.

    [6]     Zhao, L., Ye, J., Yang, L., Li, Z., Zhang, W., & Hu, F. (2023). Myopic loss aversion or equate-to-differentiate heuristic? A heuristic decision making model for both single and aggregated plays. The Journal of General Psychology, 150(2), 171-188, DOI: 10.1080/00221309.2021.1955239 (SSCI)

    [7]     Ye, J.#, Zhao, L.#, Huang, Z., & Meng, F*. (2021). The Audience-Tuning Effect of Negative Stereotypes in Communication. Frontiers in Psychology, 12:663814. (SSCI)

    [8]     Hu F, Wu Q, Li Y, Xu W, Zhao L and Sun Q. (2020) Love at First Glance but Not After Deep Consideration: The Impact of Sexually Appealing Advertising on Product Preferences. Front. Neurosci. 14:465. doi:10.3389/fnins.2020.00465

    [9]     赵雷, 李园园, 叶君惠, & 胡凤培*. (2019). 人对智能机器行为的道德判断: 现状与展望应用心理学, 25(04), 306-318. (人大复印资料全文转载)

    [10]  褚华东, 李园园, 叶君惠, 胡凤培, 何铨, & 赵雷*. (2019). 个人-非个人道德困境下人对智能机器道德判断研究应用心理学, 25(3), 262-271.

    [11]  Sun, Q., Jiang, T., Zhang, J., Wu, Q., Zhao, L., & Hu, F. (2019). Riskier for me or for others? The role of domain and probability in self-other differences, in risky decision-making. The Journal of general psychology, 1-17. (SSCI)

    [12]  孙庆洲, 邬青渊, 张静, 江程铭, 赵雷, & 胡凤培. (2019). 风险决策的概率权重偏差: 心理机制与优化策略心理科学进展, 27(5), 905-913.

    [13]  Lei Zhao, Zuoli Shi, Qian Zheng, Huadong Chu, Lin Xu, & Fengpei Hu*. (2018). Use of electroencephalography for the study of Gain–loss asymmetry in intertemporal decision-making. Frontiers in neuroscience, 12(984). (SCI)

    [14]  Lei Zhao, Junhui Ye, Xuexian Wu, & Fengpei Hu*. (2018). The Influence of the Tri-reference Points on Fairness and Satisfaction Perception. Frontiers in Psychology, 9(193). (SSCI)

    [15]  Fengpei Hu, Xiang Yu, Huadong Chu, Lei Zhao*, Uyi Jude, & Tao Jiang. (2018). Similar Effects for Resting State and Unconscious Thought: Both Solve Multi-attribute Choices Better Than Conscious Thought. Frontiers in Psychology, 9(1360). ( SSCI)

    [16]  Junhui Ye, Zhao Lei, & Sun Luning*. Foreign Language Learning Burnout among Chinese and German Undergraduate Students. International Symposium on Research into Social Mentality and Social Psychological Services under the New Era, Hangzhou, China, 2018.07.28-07.29.(CPCI-SSH)

    [17]  Jiang, C. M., Sun, H. M., Zhu, L. F., Zhao, L., Liu, H. Z., & Sun, H. Y. (2017). Better is worse, worse is better: reexamination of violations of dominance in intertemporal choice. Judgment & Decision Making, 12(3), 253-259. (SSCI)

    [18]  Lei Zhao, Junhui Ye, Chengming Jiang, & Fengpei Hu. (2016). Myopic loss aversion or following the with-larger-difference dimension? A heuristic model of risky decision making for both single and aggregated plays. The 31st International Congress of Psychology (ICP2016)yokohama, Japan2016.07.23-2016.07.30

    [19]  Shi Cao,Yulin Qin; Lei Zhao & Mowei Shen*. (2015). Modeling the development of vehicle lateral control skills in a cognitive architectureTransportation Research Part F Traffic Psychology & Behaviour, 32, 1-10. (SSCI)

    [20]  焦长勇, 赵雷, 何铨, 胡凤培, & 江程铭*. (2015). 跨期选择中的跨时间周期效应.应用心理学, 21(2), 124-130

    [21]  Lei Zhao, Qiyang Gao, Yan Ye, Jifan Zhou, Rende Shui, & Mowei Shen*. (2014). The Role of Spatial Configuration in Multiple Identity Tracking. PLos One, 9(4), e93835. (SCI)

    [22]  Shi Cao, Yulin Qin, Xinyi Jin, Lei Zhao, Mowei Shen*. Effect of driving experience on collision avoidance braking: an experimental investigation and computational modeling (2014). Behaviour & Information Technology, 33(9): 929-940. (SCI)


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更新时间:2025.12.14
总访问量:10